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Truist maintains buy rating and price target for Lululemon amid TikTok success

Truist Securities has maintained a Buy rating on Lululemon Athletica Inc. with a price target of $460, citing strong brand momentum on TikTok and impressive financial metrics, including a gross profit margin of nearly 59%. Analysts highlight the company's innovative product line and effective social media strategy as key drivers of its growth, with recent sales guidance indicating an 11% to 12% year-over-year increase. Other firms, including TD Cowen and Bernstein, also reaffirmed positive outlooks, reflecting a consensus on Lululemon's strong market positioning.
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